Carteret Community
College

BRAND IDENTITY

brand identity
digital strategy
Print design

project background

Carteret Community College is a public community college located in Morehead City, NC. Located directly on the Bogue Sound, the campus consists of beautiful, natural scenery and waterfront views. Carteret was in search of a modernized brand to help drive enrollment. 

about the brand

I worked with CCC to establish a brand identity that reflects its rich history while also appealing to future generations of prospective students. My goal was for their brand to ignite feelings of confidence, curiosity, boldness, and community. This not only involved a stylistic refresh, but also a roadmap for telling their unique story.  The result is a timeless brand that goes beyond mirroring the college and its surroundings; it also communicates Carteret’s core characteristics.

 

After establishing the brand, I developed a comprehensive array of print and digital collateral intended for utilization across the campus environment and integration into various marketing campaigns.