Spreedly
BRAND IDENTITY | CREATIVE DIRECTION
brand identity
creative direction
digital strategy
project background
Spreedly is a leading payments orchestration platform that empowers businesses to optimize and scale their payment strategies globally. By providing seamless access to a vast network of over 120 payment gateways and service providers, Spreedly enables merchants, platforms, and marketplaces to securely store and tokenize payment data, increase transaction success rates, and enhance flexibility in managing payments. With a focus on innovation, reliability, and security, Spreedly helps organizations drive growth and improve customer experiences through smarter, more agile payment solutions.
about the project
As the sole in-house designer at Spreedly, I led efforts to modernize and unify our brand across web, digital, and event channels. I collaborated with marketing, product, and leadership teams to develop a refreshed visual identity and scalable design system that better reflected our growth in the SaaS and fintech space.
My work included evolving core brand elements—typography, color, iconography, layout systems—and applying them across a wide range of assets, from sales collateral to conference branding. I also supported a strategic overhaul of the website by contributing to design system thinking, user experience improvements, and visual refinement. These updates helped create a more cohesive, flexible brand foundation and enabled internal teams to move faster while staying on-brand.
